Project Description

Logotypes encompass all logos that involve text or letters, whether the company’s name, initials (monograms), or sometimes a person’s signature. A logotype tends to promote name recognition, and is associated with more traditional and formal approaches to branding.

The success of a logotype depends on how well the typographic style matches the brand’s identity. Black, bold letters suggest a strong and stable brand, but colorful, loopy cursive letters suggest a more fun and casual company.